NEW DELHI (NNN-Xinhua) -- Indian Prime Minister Manmohan Singh Monday urged the country's media to reduce sensationalism in news coverage and suggested that it could take care of "ills" like paid news.

"In my opinion, there is a general consensus in our country that no outside control should be imposed over the media. But I am also of the view that the representatives of media should among themselves find a way by which objectivity and impartiality gets encouragement and sensationalism is reduced," the prime minister said at a function in the Indian capital.

Advocating that Indian media should check ills like paid news, Singh said: "I am confident that Indian media will itself take steps to wipe out the ills like paid news and will also be successful in it."

"You should also pay attention on how to increase the coverage of those issues which are really important for our country," he said. --NNN-XINHUA

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